I personally know Tom Jones. I also know his wife and kids. We went to church together for many years. He's a great guy, but he can't really sing. He lives in London, but isn't Welsh. Yup - he's not THE Tom Jones. He's an ordinary bloke who just happens to have the same name as the famous singer.
A local shopping centre in London has decided to use this fact to start a unique advertising campaign. They interview people with the same name as famous people, and then link them to the shopping centre. You can see the viral campaign on YouTube.
Tom is ordinary shopper No 1 (how cool is it to be No 1?). They've also got Robbie Williams and Julia Roberts, amongst a host of others. The interviews are pretty arb (although they are funny in parts), but I think the idea is really innovative and quirky. It's definitely worth having a look at one or two.
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